Social Proof in the Lobby: Screens, Signs, and Small Signals that Sell Memberships
Social Proof in the Lobby: Screens, Signs, and Small Signals that Sell Memberships
People buy what feels trusted. A lobby that quietly proves your standards—clean courts, full programs, friendly faces—converts more trial passes than any coupon code.
The Problem
Great clubs hide their greatness: schedules are buried, results are invisible, and “open play vibe” stays a rumor.
The Fix
1) “Right Now” Screen
Show court readiness badges, next open-play window, and last cleaned timestamps.
2) Wins Wall
Member spotlights, ladder champs, juniors milestones—photos + one line of story.
3) Clear On-Ramps
A tri-card board: Beginner Night, Clinics This Week, Join the Community (trial→member).
4) QR Everywhere
Each card gets a QR to a micro-page. Less paper, more action.
Takeaway
Show, don’t tell. Visible proof turns “maybe” into “sign me up.”
How CeCe Helps Clubs Reclaim Their Time
CeCe’s logs power your readiness badges (“Court 2 reset 5:58a”), making cleanliness a visible promise—not a claim.
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