People join for pickleball; they stay for the stories. A Story Wall—physical board + digital carousel—makes member wins visible, shareable, and irresistible.

The Problem

Your culture lives in DMs and group chats, not your building. Newcomers don’t see the heart; trial guests don’t feel the pride.

The Fix

1) Build the Board
Cork wall by the lobby with polaroids and one-liners: “Amy hit 10 resets today,” “Sergio’s first ladder win,” “Jo & Dee’s Tuesday crew.” Keep it messy-beautiful.

2) Mirror It Online
A weekly Stories carousel with three highlights + a simple caption. Tag generously; celebrate small wins.

3) Add a Prompt Box
Index cards: “What’s your pickleball moment this week?” Drawing = guest pass. Members will write the copy for you.

4) Feature “Firsts”
“First clinic,” “first tournament,” “first lefty winner.” Firsts are contagious.

Takeaway

Stories are your strongest glue. Put them on the wall and watch your club feel more like a family.

How CeCe Helps Clubs Reclaim Their Time

A storytelling culture needs staff out front—cheering, snapping photos, welcoming. CeCe keeps courts ready in the background so the team can keep the spotlight on people.

Schedule a Call

Want templates for your Story Wall + a social calendar that matches? 👉 Schedule a Call with Our Team

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